Opportunities like this don't come around every day.

We're looking for a Dealer Principal to lead our Gold Coast dealership, whether you're an established Dealer Principal or a senior leader ready to step up and make the role your own.

The location sells itself. The Gold Coast offers beaches, hinterland, and one of the best family lifestyles in the country, with Byron Bay and Ballina just down the coast. World-class living, all minutes from the dealership.

You'll bring the leadership. We'll bring strong foundations, real momentum, and the backing of a sophisticated, well-established group. You'll have the autonomy to lead, the scale to grow, and the support to shape the next chapter of a great operation.

About the role:

As Dealer Principal, you own the dealership end-to-end. You will drive performance, profitability, and culture while building the customer-first approach that drives loyalty and repeat business.

This will see you:

• Drive sales, gross, and profit through disciplined planning and execution
• Lead, coach, and develop the department management team across Sales, Service, Parts, and F&I
• Champion CSI and customer experience to benchmark and beyond
• Control stock mix, days, and pricing to meet demand and OEM targets
• Build strong OEM and internal relationships across the wider group
• Foster a positive, accountable, high-performing culture every day

About you:

Whether you're an experienced Dealer Principal or stepping up for the first time, you lead from the front and bring people with you.

You will bring:

• A customer-led approach focused on CSI, experience, and repeat business
• Commercial sharpness across volume, margin, and performance
• Confident people leadership that builds capability across sales and fixed operations
• Experience across a busy dealership environment
• Sound judgment across risk, compliance, and decision-making
• Resilience and adaptability through pressure, change, and growth

The benefits:

• Competitive remuneration package including car, fuel card, and performance-based incentives
• Clear career pathways with access to ongoing professional development
• Exclusive employee benefits, including discounted vehicle purchases, servicing, and private health insurance
• Recognition and reward programs that celebrate performance and impact
• Lifestyle discounts, including gym memberships and retail offers

Join Frizelle Sunshine Automotive, a proud Australian-owned business and part of the Peter Warren Automotive Holdings family. We represent some of the finest vehicle brands and offer a complete range of services, including expert mechanical servicing, to cover all aspects of vehicle ownership.

With over 900 dedicated employees across multiple locations, our team is built on extensive industry knowledge, outstanding sales and customer service, and leading expertise. We value our people as one of our greatest assets and are looking for passionate individuals to join our growing team.

If this role is right for you, apply today.